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The mystery of reach in social media.
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The framework of the technical concept.
The seeding machine challenge presented by BR24 sparked our inspiration to find a technical way to solve an everyday task of news editors AND understand the need of those who will receive those distributed news.
Can we spread news in a better way?
How can we reach out to those who live in a bubble?
Is “push” still the right way to spread news in the social web?
The biggest challenge that we actually met was then to condense the complex framework of news down to something feasible within 24 hours. The result is a concept that involves a meta-crawling machine and the visualisation of the principles behind it.
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