ARE: Launch Strategy

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  Distribution and Growth Strategy

Inspiration

We were inspired by two facts: suppliers in the pilot clearly wanted faster cash (2,430 invoices, $18.6M financed, average 43‑day terms), and real‑world asset projects in agriculture show that tokenizing receivables can pull time‑to‑cash from months to days.

What it does

On‑chain we handle note issuance, redemptions, transfer restrictions, and summary reporting; off‑chain we handle underwriting, disputes, and collections.

How we built it

We started from the pilot data and bank covenants, then designed:

• A strict credit policy (≤60‑day terms, clean PO/POD, buyer score and dispute thresholds).
  • Concentration caps and a 4% launch reserve.
  • We then layered a minimal blockchain component on top for investor transparency and programmable compliance.

Challenges

Our main challenges were making the launch credible, keeping the GTM plan realistic for ops capacity, and using blockchain only where it clearly helps regulators and investors.

Built With

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