Fashion as we know it has become obsolete. The Covid-19 pandemic has demonstrated how unsustainable the classic fashion business model is. With digital, nothing physical is ever needed, only data. Design can be distributed across a multitude of designs and people will be able to directly access and adopt the designs of those they prefer to patronize. Making a statement will become both more accessible and less impactful to the environment as when fashion changes the design can be changed without having to sent a garment to landfill.

As technology improves people will be able to display their fashion choices to others without having to worry about losing control of their design. Digital garment signatures could prove authenticity and protect copyright. Certificate authorities could be formed from fashion houses to lend their trusted brand to designers to form a curated digital range of fashion whose lineage can be traced and proved using some of the same methods used to verify the identity of websites we use to conduct our business ever day online.

For now we have curated a digital gallery of fashion that can be viewed in concert with a gallery t-shirt. When perceiving the gallery through this filter different realities can be contemplated and a future of augmented fashion brought just a little closer.

How I built it

I created a logo to use as a tracking marker and then combine a uipicker to allow users to select to view different pieces of art in the effect. Logic was used in the patch editor to enable animation for some pieces and also music where appropriate.

Using hand-drawn illustrations and using illustrator to create unique artwork. as well as using other artists to show the potential in a shared design

Challenges I ran into


Delivering on time working with a team formed only 3 days before.


The restrictions on QR codes and external textures limited the ability to connect unique user markers with unique content that the wearer could control and change. This means the effect user has the power to change how the garment wearer is perceived rather than the garment wearer being able to choose the fashion in which they are perceived.

The code its self is not very advanced for tracking this


Delivering on time working with a team formed only 3 days before.

What I learned

Learned what is and what is not possible within spark AR. As well as how to make digital fashion Filters

What's next for ARC

Using this to create a more advanced filtered garment with more customization so that the consumer is the designer

Share this project: