After an argument, or years of resentment, it's just plain uncomfortable to put your neck out and say you're sorry. Apologee makes saying "sorry" easy, comfortable and risk free because apologies are only exchanged when they are mutual. Sentiment analyses is carried out on each apology, using Alchemy, to help accept only those which are genuine, promoting reconciliation over argumentative discourse. This is as much a social hack as it is a technological hack. We hope to reconcile both current relationships, and those which had been dissolved long ago.