apiworld

Inspiration

The WordsAPI modules allow you to retrieve word definitions, details, and search words in your WordsAPI account.

What it does

To connect your WordsAPI account to Integromat you need to obtain the API Key from your Rapid API account and insert it in the Create a connection dialog in the Integromat module.

How we built it

Running paid ads is crucial for generating enough leads to fill your pipeline. But what’s arguably just as important is immediately moving these leads to your CRM so you can monitor their activity on your website and quickly reach out to them if they show high levels of interest in your product or service.

Additionally, if you already store your leads in your CRM and want to retarget them on Facebook, it’s also critical to immediately move these leads into Facebook Custom Audiences so you can serve them relevant ads as soon as possible.

However, whether you’re moving leads from Facebook to your CRM or the other way around, doing it manually can be a time- and energy- suck. Moreover, the more resources you spend on these tasks, the more your advertising budget suffers.

In the third part of our series about automating data collection for marketing and sales teams, we highlight the Make scenarios that you can use to automate both processes.

Challenges we ran into

You can automate lead data collection from paid ads in two different ways with Make:

Add leads generated by Facebook Lead Ads into your CRM

Move website form leads to a Facebook Custom Audience so you can retarget them

Accomplishments that we're proud of

What we learned

It goes without saying that retargeting is one of the best ways to advertise. But how do you collect and organize the leads that you want to retarget to without having to do any manual work?

In the scenario below, there’s a webhook that automatically takes email addresses submitted to a website form (as seen in the “Custom Form” section in the first part of this series) and adds them to a Facebook Custom Audience.

What's next for apiworld

Built With

• api