The problem your project solves

With the current situation it can be seen the creative industries are one of the most affected. According to a recent study conducted by the Freelancer’s Union; 85% of freelance visual artists and photographers report contract cancellations due to the coronavirus pandemic, and 91% freelancers expect to lose income in the coming weeks. That situation leaves alone that studios, theatres and other spaces available for the industry are closed and there is uncertainty on if the ecosystem will ever be what we remember of it.

One particularity of the creative industries is the quality given by the participation of several actors, however the isolation in coronavirus is letting artists jobless and with restricted possibilities to re-invent themselves in an isolated environment that lacks funding.

These circumstances suggest that now more than ever peer-to peer support and networks will become the center for the industry to keep thriving. In the absence of liquidity and cash flow running low, other business models based on the value aggregate by individuals, seems to be the way forward to keep an industry upscaling and increase the chances for opportunities by facilitating the access to networks and different actors to collaborate.

When there is not enough access to funding, the only thing that can still offer value and spark money flows again, are the skills and knowledge shared for the creation of new and better products, that would have needed monetary transactions to be possible. When we have a collective, we can all thrive even if cash flow is low. In the time of the coronavirus pandemic it is needed a complimentary trading solution that facilitates cashless deals. It is also interesting to note that cashless deals not only have helped in the contingencies by helping business to survive and pass the crisis but in most cases have brought an element of innovation that have allowed business to transform, innovate and prepare for a new sustainable growth (growth oriented contingent deals).

In a crisis it is paramount to focus on members that can provide work to the community, to provide access to services that may no longer be available on the local marketplace and to effectively use the downturn to produce value for the community.

The solution you bring to the table

We are building a platform called ANTHILL. The first Decentralised Global Collective of Creators to help monetize their content and enable collaborations using a token economy. We are on a mission to build a more sustainable business model for creators and ignite opportunities to live of art. By providing a global network to enable creators to co-work and co-create in an environment where they can develop, share and get support.

ANTHILL uses an innovative economic system powered by blockchain to help freelancers:

1. Monetize their content

2. Alleviate & Reduce Isolation

3. Ignite collaborations

We will offer entrepreneurial creators the facilities, network and accredited training to become part of a global collective that will provide higher exposure, better quality for content creation and monetization options.

ANTHILL is a modern, decentralised, bartering exchange trading system with a modern twist. We organise barter exchanges by using high-tech applied to a marketplace and advanced software systems. Members receive utility tokens that can be used to trade services with any other member of the community.

On our platform, people will offer services in exchange for Tokens. These Tokens can then be used by members to buy services from other members and to shape their role in the community. The more tokens they have, the more voting power they obtain for any decision that has to be made. See Appendix 1 for more token uses.

Along the process, smart contracts will be used to increase the agreement's security, verify and enforce its negotiation and performance; making sure our platform becomes an easier and more secure way to work with others.

ANTHILL step by step

1. Register and Create your profile (to become a shareholder)

2. Take the quiz (to discover your strength and passion)

3. Upload Portfolio

4. Get 3000ATK tokens (to spend on other members Services)

5. Matchmaker - Based on the information mentors, collaborators and other community members will be suggested

6. Advertise your services and/or Find a project to join

7. Start earning ATK Tokents

8. Get involved with the community on a deeper level (Decide the direction of The ANTHILL by getting involved with our governance).

Members will receive a 1to5 stars review at the end of every job based on:

Quality [1to5 starts]

Communication [1to5 starts]

Turnaround [1to5 starts]

Originality [1to5 starts]

Turnover [1to5 starts]

Written Feedback (Optional)

Total [1to5 starts]

This will differentiate the value of each community member based on the quality of their work.

Our approach will inject Liquidity in a community that has been stopped during the crisis, will facilitate remote co-creation and cross countries collaboration, enabling decent work by giving creators the option to innovate and reinvent themselves without money being an obstacle. This will also create a sustainable community that becomes more resilient to the current and possible upcoming crisis as it will give flexibility to the Industry to innovation by connecting isolated actors. Moreover, our platform has been designed to be scalable as it is an approach that can be extended to a large number of participants. In essence, the more actors making part of the solution the better it will work. As this solution is data driven, the bigger the community the more accurate collaborative efforts can be performed.

The Anthill is a platform with sustainable growth at the core of its existence.

Our business model will be a monthly subscription divided in three different packages, depending on the number of transactions available per month. However it is important to note that for the first part of the initiative, the community creation will be at the core of everything, therefore no charge will be generated to join the community. (See appendix 2 for market research)

What you have done during the weekend

During the weekend we focused on finding mentors and team members to prototype the solution and test its feasibility. We created a prototype to show how the platform will work and to test the user experience of our ANTHILL.

We developed a Business Plan reflecting on the impacts our solution provides in response to the virus and its affectance to the creative industries. On the business plan we have included risk mitigations to regulate a token economy advocating for it to be a secure way to collaborate and exchange skills and services. We did research on blockchain and its benefits to consider this technology to be implemented in our solution as it provides security and transparency.

We actively looked for high profile advisers and had the chance to collaborate with Alex Grech, who holds a PHD in New Media, is Strategist in EdTech, has Blockchain credentials. Runs the Commonwealth Centre for Connected Learning & partner in And is Advisor to Commission on EBSI, Luca Bucciarelli South West Europe Dean at SAE Institute, Learning and Teaching expert with an academic background in Technology Enhanced Learning, Cultural Studies, Innovation and Change Management and Emine Gokce Phillips PHD in software engineering. She is a serial entrepreneur, CEO and Co-founder.

On the other hand the founding team expanded to build a team capable of covering the blindspots that started to appear. We got to interact with people from countries that shared the same passion for the idea of a token economy. Moreover, We collaborated from different geographic locations such as Spain,Germany, Italy, England and Northern Ireland.

The solution’s impact to the crisis

Our solution impacts the crisis as we are helping in the reactivation of an industry that has faced a massive disruption. Never before photographers couldn't go out to produce a portrait gallery or musicians were banned to play gigs or to record in studios. These situations give a few examples of the many situations that are generating a disruption and need a solution. That can be done by collaborative efforts and sharing skills.

Our solution also works on the concept that the reinvention of the industry will happen by its members itself. Our role will be the one of facilitating communication and support between members of this community to allow innovation by generating new products adaptable to the current situation. In addition, once different factors of the industry start getting back to normal the collaborative model will provide more sustainability and resilience in the industry.

Moreover, considering the economic crisis reduces cash flow and makes money scarce. We generate an impact to the crisis by removing money in the middle of the transaction and allowing an industry to share.

The necessities in order to continue the project

This hackathon has been remarkable to structure the idea, validate the problem, develop a prototype capable of testing the user experience and think of ways to maximise our impact. However, from what has been done today in order to continue with the development of the project it is necessary to conduct further research on financial and legal frameworks including taxes to better design and regulate the blockchain system envisioned.

It is also required to test the prototype and develop an agile framework for the development of the final situation. For this to happen the team needs other expertise such us Fintech financial analyst, Senior blockchain developer, UX/UI developer and Legal advice with specialisation in Cryptocurrency.

In addition to this expertise required, funds are needed in order to develop a high profile solution that preferably has been developed as R&D activities, with support of higher education institutions who are at the research frontline.

The value of your solution(s) after the crisis

The value of our solution after the crisis will be seen in the collaborations and new products that were able to happen due to the use of our platform. In addition, as we are including a new business model based on tokens and blockchain, the validation of the concept will benefit the industry after the crisis. Despite, our solution is designed to respond to the crisis, considering the funds problematic and the industry disruption, the platform includes a solution which will not only help the industry from the crisis but also will create a new culture of co-creation that is facilitated by ANTHILL. Moreover by creating a new workflow, the industry will become more flexible and resilient by allowing innovations and peer-to peer support. These advantages facilitated by our solution will generate less disruption in the situation of a new crisis.


Gigi Piscitelli: Co-Founder & CEO

Producer In Residence at The Rattle, world's first global ycombinator for artists and music startups, Module Leader at Middlesex University in the MSc Creative Technologies

Manolo Remiddi: Co-Founder & CTO

Experienced music producer, photographer, also the UK representative of blockchain solution Emanate (providing blockchain audio streaming services for artists).

Giorgio Pona: Co-Founder & COO

South West Europe Operation Manager at SAE (Navitas), the leading education provider in the creative media sector with 47 Campuses worldwide.

Laura Bernal: Head of Marketing

Co-Founder of Netminds, MCs in innovation and creativity with experience in advertising, journalism and radio production

Edoardo Pona: Junior Blockchain Developer

President of the Blockchain Society at King’s College London

The URL to the prototype

(Appendix 1)


Considering covid-19 has affected the creative industries in several ways, more specifically making content distribution harder, affecting revenue streams and constraining collaboration opportunities. It can be seen that the classic coworking studios and shared offices, fail to meet the needs of this new breed of entrepreneur because they optimize for ‘ants on seats’ and rely on a physical environment to operate which is not possible today.

Our solution is a platform that optimizes for community-driven outcomes enhancing collaboration and networking without the limitation of spaces, making cross boundaries connections easier and sustainable.

Our system allows creators to connect with each other and share skills by using a token economy.

Core to our ip is our technology.

We have created an innovative token economy optimized for creators' interactions.

We as ANTS get rewarded with tokens for our performance and our commitment to the anthill community.

The anthill token has different utilities, the main one is the governance, 1 token 1 vote instead of one person one vote, this allows members with more skin in the game to have voting power.

We share the same goals and the same revenue streams


Token Value

The ant token value is set by the market

Demand and Offer

Value of the resources that backed the token. Resources include EOS, DAPP Token, ETH, a mix of stable coin and the content created by the community.


With inflation, we can lower the value of the token as well as buying new assets and therefore slowly increasing its value.

Dynamic Token Inflation

The ant token inflation is dynamic, this means that can increase and decrease over time. This to meet a target annual gain at the same time avoiding pumps and damps from the market.

Token Buying

The ANTHILL earning buys back the ANT token, this creates buying pressure on the token bringing up its value. if needed, to meet the target apr, we can then burn (destroy) the purchased token. This creates scarcity and therefore increases the ANT token value.

De-Fi - Decentralised Finance

We use the latest De-Fi tools available on Ethereum and EOS blockchain to gain passive income for our community. We offer one simple one-stop solution for our community where anyone even without any knowledge of finance can participate and earn passive income with the maximum transparency and confidence offered by blockchain technology.

High-Risk investment offers more than 42% apr.

Medium to low-risk investment offers from 9% to 12% return.

Passive Income

ANTHILL passive income aims to offer between 15%/20% annual return.

We use De-Fi and our dynamic inflation to keep this target achievable. Most cryptos see larger gains and larger loss within a year. With our token economy, we can give stability to the earning from our passive income platform.

(Appendix 2)


The total addressable market (TAM) for the global Gig economy is $1.5 trillion, with North America accounting for over half of the world's freelancers.


The research explored various industry and media publications to acquire relevant data on the freelancing industry. The information identifying key trends in the industry's market size and growth rate is outlined and is followed by a summary of findings. There are no published studies on the number of freelancers in the world, due to the fluid and evolving nature of this sector, and thus difficulty in obtaining valid statistics in many countries, particularly in emerging economies. However, the research was, however, able to obtain realistic figures for freelancer numbers in Europe, India, and the United States, which together, contribute a significant portion of the global freelance workforce.


The world is witnessing a dramatic increase in the number of contractors and freelancers, as workers seek to escape the rigid demands of the 9-5 corporate environment. The rise of digitisation, including elements such as smartphone apps, online marketplaces, and cloud computing, has made it easier for skilled workers to take up independent productive activities, and creating their own bespoke workplaces. 41.9% (3) of freelancers obtain their training from college and universities, 43.8% (3) are self-taught, while 13.4% (3) learn on the job.


The breakdown of freelance work in terms of earnings for 2014 are as follows: Technology jobs $486 million (19) Admin Support - $110 million (19) Writing and translation - $109 million (19) Design & Multimedia - $83 million (19) Mobile - $71 million (19) Sales and Marketing - $49 million (19) Finance and Legal - $33 million (19)


The global distribution of freelancers is as follows: Asia: 11.3% (3) Europe: 29.3% (3) North America: 50.7% (3) Australia: 3.3% (3) Africa: 1.4% (3) South America: 4.0 (3)


Industry sources are presently unable to give a definitive size of the global gig economy. As explained by the Brookings Institution, ''the sector’s size and growth has been difficult to clarify, because it has been difficult to measure. Government data-gathering, for example, has not been well positioned to capture the gig economy, in part because it is conceptually complex and in part because the US government stopped counting “contingent workplace” arrangements after 2005. Which means that no comprehensive database exists (2) on either employment in the gig economy or its geography.'' A US congressional study faced similar hurdles. It stated that ''characterizing the gig economy challenging along several fronts. To date, no large-scale official data (6) have been collected; and there remains considerable uncertainty about how to best measure this segment of the labour force. “According to the World Economic Forum, it’s projected that blockchain platforms will store 10% of global GDP within the next decade. " Source:


For Freelance/Gig work, the numbers for Europe are 8.9 million (11) Research also shows that ''India’s independent workforce at 15 million (18). With regard to the United States, the Freelance Union "53 million" Report states that the number of freelancers in the USA stands at 53 million. (11) This puts the total number of formally identified freelance workers globally in the region of 77 million (11). As there is no other publicly-available data for other countries, this number reflects a percentage of the global freelancer workforce.


This research estimates the total market size of the freelance/gig industry as in excess of $1.5 trillion (11) based on the US and Canada accounting for over half of global distribution of freelancers, in the North American market (50.7%) (3), and the total US market size exceeding $715 billion (11).


Business Process Outsourcing is the formalised freelance/gig sector, characterised by traditional firms outsourcing their work to contractors. This sector is reportedly worth $150 billion (9) globally, and is growing by 5 to 6 per cent (9) per annum, according to a Reuters report.

IMPLICATION OF THE RISE OF FREELANCERS FOR THE LABOUR FORCE The continuing rise of freelancing suggests that many companies have started to embrace the permanence of new working arrangements that are different from staff employment.

This implies that in coming years firms will need to develop new tools (16) and new processes to handle efficiently the full freelancer life-cycle. Thus, as the freelancer population continues to rise, organizations will need to adopt newly emerging Freelancer management processes and solutions such as Work Market (17) , and invest in their standardisation in the enterprise.


A report in the Huffington Post reveals the fast growing nature of the gig industry, and projects that ''if even a small fraction (15) of inactive youth and adults use these [tech] platforms to work a few hours per week, the economic impact would be huge amounting to some $1.3 trillion annually (15) by 2025, according to MGI’s projections.''

This research expects the market size of the sector to far exceed this figure by the year 2025, on the premise that the number of freelancers will be far more than ''a small fraction'' of the workforce by that year, at current freelancer growth rates.

COMPETITORS - the biggest freelancer portal. 9 million users, 3 million Jobs/year with 1 Billion Revenue. Branch: IT, web, marketing, sales. Each profile can contain skills, hours worked and customer reviews / ratings Benefits: suited for big projects, long-term and short-term contracts, audio / video chat gathers the top freelancers Benefits: corporate hires, rigorous screening, lucrative awards Disadvantage: High barrier to entry Branch: developers, design, project management, finance Freelancers should pass the test project and test the skills.

Guru - is a general freelancer marketplace with 3 million users Benefits: cost effective, feedback ratings, different payment rates incl. fixed price, hourly, task-based or recurring is a marketplace for small businesses. 15 million users. An entrepreneur places a bid and the candidate with the most suitable skills is awarded the contract Branches: web, design, marketing. Benefit: chat, freelancer can show the previous work How-to: a company post a job and a freelancer send a bid Branch: IT, Startup. Some wanted skills are design, marketing and support Technical writers, Web Design, translator. 600 users

People Per Hour Benefits: ratings, different and a lot of services. 2.4 million freelancers, 1 million businesses


This research found that the total addressable market for the Gig economy is $1.5 trillion, with over 77 million (11) freelancers currently operating in Europe, India, and the U.S.


1) The 'gig economy' is growing - and now we know how much

2) Tracking the Gig Economy

3) The Rise of Asian Pacific Freelancing: Hidden Goldmines

4) Infographic on Australian Organizations Using Freelancers utm_content=text&utm_term=Read-More

5) Independent Contractors and the Emerging Gig Economy - AAF

6) Congressional Research on Gig Economy

7) How BIG is the GIG (Economy)? - What's The Future?

8) Independent work: Choice, necessity, and the gig economy the-gig-economy

9) Global army of online freelancers remakes outsourcing industry

10) Proof of a 'Gig Economy' Revolution Is Hard to Find

11) Freelance Statistics: The Freelance Economy in Numbers | Ben Matthews

12) 5 Predictions for the Freelance Economy in 2015

13) The Freelance Market Today

14) Asia Freelance Search - Upwork

15) The Freelance Economy And the Future of Work

16) The Freelance Economy - Implications For Businesses 7cefab6c36a4

17) Work Market

18) India Freelance Workforce

19) Global Online Work Report, 2014

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