Every 40 seconds a child is abducted in the US. Human trafficking is a $9.5B business in this country. Girls between the ages of 13-15 are the highest risk as trafficking targets. In extreme cases, where these situations end in extreme violence or murder, it is usually over within 3 hours. As a father of 5, I wanted to find a way to use technologies like Heroku to streamline situational response for abduction.

Anyone with an iPhone has probably seen Amber alert notifications popup from time to time. The issue is that there is no way to interact with the alert or provide feedback (positive or negative). By the time information makes it from concerned parties -> phone system -> backend system -> broadcast to mobile response units it's typically expired.

Amburst is a native iOS application leveraging Heroku as its backend. The application uses iOS8 interactive notifications to allow nearby citizens to assist in the emergency quickly. Positive and Negative sighting reports are visualized on a map and fade over time so the response team can quickly see which areas to focus. Using a crowd sourced approach to emergency response you can get hundreds of people assisting instantly.

We picture Amburst becoming more of an SDK. Being a component for major venue applications like stadiums, amusement parks, malls, schools, etc. Leveraging an application that many people already have installed gives Amburst more reach into the crowd and a higher chance for impact.

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