We started this morning by uncovering a surprisingly complex problem for Dress for Success. When we searched for the organisation online, we found three different websites: one for fundraising, one global site and one for customers. From a user perspective, it was confusing and unclear where to go to actually access support.
That discovery sparked our inspiration. Dress for Success is powered by passionate but time-poor volunteers who are doing incredible work supporting people in our community. We wanted to help reduce the administrative burden on those volunteers so they can spend more time focused on the people who matter most.
Our solution is a frictionless volunteer scheduling platform designed to streamline client touchpoints and replace fragmented calendar processes. The platform integrates with Salesforce via API and is supported by recommendations to improve marketing clarity and customer navigation. Along the way, we also uncovered a secondary problem and developed a surprise additional solution to address it.
We built the project with equal parts determination, creativity and optimism, leaning on the diverse strengths of our team.
The biggest learning for us was recognising just how multifaceted this challenge is. It spans technology, marketing and customer experience, and solving it properly requires specialised thinking across all three areas.
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