My neighbor kept bragging "Apple over Android". "Siri over Google". And that voice commands could never be any simpler than Siri in iOS (Almost on a daily basis). Hopefully, hands free voice control over every aspect of the phone can beat that card.
Target audience: Any smartphone user looking to make their experience on the digital world as convenient and efficient as possible.
Possible cases: Always-on microphone is very convenient in accidents or robberies where help might just be one keyword away.
Navigating between applications, setting phone profiles, finding directions, calling friends and family has never been easier or faster than being one word away.