Built at Money2020 Hackathon 2015
AllPay is a secure, extensible client-side gateway for mobile wallets. AllPay lets mobile wallet developers just focus on security and user experience instead of having to also worry about bank compatibility and retailer adoption.
By leveraging and extending existing payment platforms (like Vantiv), AllPay provides a single modular hardware platform capable of processing mobile payment data from any protocol (NFC, Bluetooth LE, QR codes, Wi-Fi, EVM- anything), compatible with existing kiosk systems.
Payment processing is a pain point for merchants. With AllPay, merchants and retailers get to focus on what they're good at- we take care of the rest.
Mobile wallet compatibility is a pain point for customers. With AllPay, customers can use any mobile wallet virtually anywhere they can use their regular credit cards- we take care of integration.
Getting banks and retailers on board is a major pain point for mobile wallet services- even Apple's struggling to get Walmart, Target, and Best Buy compatibility. With AllPay, developers can just focus on user experience and security- the moment they ship, they're already compatible with banks and retailers.
BizDev, I guess
(turns out fintech hackathons are into that stuff...)
Market size: >$50bn in the US by 2015; ~$2.8tn in the US by 2020
Value proposition (to customer): Lets mobile wallet developers ship their apps already compatible with most banks, retailers, etc.; "you bring the software, we do the rest"
Business model: We ship our device to retailers free or at low cost- they want it because it means near-zero hardware updates and painless compatibility. We also market to processors- they want the automated troubleshooting capabilities of our device. We let mobile wallets ship already integrated with most retailers, banks, carriers, etc.; they pay us a portion of their profits. Essentially, AllPay charges a premium for taking out the pain.
Why it's disruptive: We're essentially facilitating an arms race in the mobile wallet space by axing the barrier to entry and allowing mobile wallets to compete solely on the merits of their user experience and security. Customers will love this because this means better options (and better security/UX) for them; merchants will love this because they can effortlessly support a new mobile wallet platform right as it comes out with a basic guarantee of security (we provide security services on top of what each mobile wallet platform offers- and our devices are super-safe because we don't even store any information + all our transmissions are totally garbled/meaningless because we not only provide our own security protocols- like tokenization to offload the burdens of PCI compliance- but let anything connected to our platform add their own layers of security). This also works with all existing platforms that are compatible with at least one payment processor.
No more pain: Businesses are good at 95% of the things they do at point of sale- scanning, item processing, inventory, etc. But payment processing is painful for them. So we let them focus on what they do best, and we take care of the rest. Customers can now pick mobile wallet solutions without having to worry about whether it's compatible. Developers- even existing large ones- get instant access to larger chunks of the market. Less pain, more pay.
Challenges: AllPay's going to have to worry the most about existing wallets (Samsung Pay, for example) trying to shut us out of the market- but we're leveraging market factors (retailers having pain with compatibility, processors wanting automatic troubleshooting, customers wanting compatibility, and even the big wallets want more market access) to sidestep that. Better yet, the current arms race (for compatibility) means that most of the big existing platforms are already compatible (no registration or consent required on their part) with AllPay because they work with at least one existing payment platform. Our product does one thing and it does it really well in a way that makes it significantly more valuable than what's out there today. On top of that, there's services like PassSlot and Ericsson that offer mobile wallet solutions by tying people to an existing mobile wallet platform (Apple Pay, SMS) but they run into the same compatibility/security issues that we're solving. We're also fully integrable with services like Sequent, so if anything they're on our side.