AgroLink

We knew we had to take action when we saw Nigerian farmers dealing with post-harvest losses, ineffective logistics, and restricted market access. It was devastating to hear about farmers losing as much as 40% of their harvests each season as a result of logistical mistakes and market delays. We recognized that ineffective systems, fraud, and a lack of payment protection were making the issue worse.

Our goal was to create a dual online/offline, fraud-proof marketplace that integrated payment security and traceability at every turn. These would increase trust in the agricultural value chain by facilitating safe transactions between farmers, marketers, and transporters. With access to markets and farms throughout Nigeria's 774 Local Government Areas (LGAs), we aimed to reduce post-harvest losses and enable farmers to sell their produce effectively.

The Journey of Building AgroLink:- We embarked on a mission to revolutionize Nigeria's agricultural value chain. Our goal was to create a platform that connects farmers, marketers, and transporters, reducing post-harvest losses and increasing efficiency.

Step 1: Research and Planning:- We spent countless hours researching the agricultural industry, identifying pain points, and understanding the needs of our target audience. We conducted interviews with farmers, marketers, and transporters, gathering insights that would shape our platform.

Step 2: Designing the Solution:- Our design team crafted a user-friendly interface, ensuring that our platform would be accessible to users with varying levels of technical expertise. We created wireframes, prototypes, and high-fidelity designs, iterating based on feedback from stakeholders.

Step 3: Building the Platform:- Our development team worked tirelessly to bring AgroLink to life. We chose a tech stack that would enable us to build a scalable and reliable platform.

Implemented features like:-

User registration and profiles
Marketplaces for buying and selling produce
Logistics and transportation management
Payment gateway integration

Step 4: Testing and Iteration:- We conducted rigorous testing, identifying bugs and areas for improvement. We iterated based on feedback from users, refining our platform to meet their needs.

Step 5: Launch and Deployment:- After months of hard work, AgroLink was ready to launch. We deployed our platform, ensuring that it was stable and secure.

The Challenges We Overcame:- Limited internet connectivity in rural areas Security concerns and payment risks Logistical complexities in Nigeria's agricultural value chain

The Impact We're Creating:- AgroLink is empowering farmers, reducing post-harvest losses, and increasing efficiency in Nigeria's agricultural value chain. Our platform is connecting buyers and sellers, streamlining logistics, and providing valuable insights.

Challenges we ran into:- Developing a system that would work offline and still offer a smooth user experience, including features for payment protection and traceability to stop fraud, and constructing a platform that could serve the requirements of transporters, farmers, and marketers in Nigeria's various regions ensuring usability and accessibility in each of the 774 LGAs was not an easy task due to the necessary documentation that is needed. Lastly, there's the issue of trust between the farmers, logistics parties, and the marketers. which happened to be the part to orient all the parties involved.

We were able to develop a platform that:- Offer farmers a safe and dependable marketplace to sell their produce, incorporate payment security and traceability to stop fraud, and provide effective logistics and transportation services.

These served rural areas with poor internet connectivity; dual online/offline access should be made available. Markets and farms should be accessible throughout Nigeria's 774 LGAs, effectively linking farmers with buyers and markets.

What we learned:- The significance of comprehending our target audience's requirements and problems; the necessity of an approachable and user-friendly platform; and the benefits of combining technology with conventional systems to produce a more effective and efficient solution. The importance of accessibility and scalability in connecting with farmers in all 774 LGAs.

The Effect:- By enabling farmers to sell their produce effectively and lowering post-harvest losses, AgroLink has the potential to completely transform Nigeria's agricultural value chain. By offering a dependable and safe marketplace with access to farms and markets,

we intend to:- Boost farmers' earnings and standard of living, increase food availability and security, boost the agricultural value chain's overall efficiency

The Math:- Let's think about how AgroLink affects a farmer's earnings. Assume that post-harvest losses cause a farmer to lose 40% of their harvest. They would lose ₦40,000 if their entire harvest was valued at ₦100,000. Our goal with AgroLink is to drastically cut these losses. Assuming a 20% decrease in losses, the farmer would make ₦20,000 (₦40,000 x 0.5). As a result, their income would rise to ₦80,000 + ₦20,000 = ₦100,000.

In conclusion:- AgroLink is a solution to the urgent issues that Nigerian farmers face, not just a platform. We aim to empower farmers and enhance their standard of living by offering a safe, dependable, and effective marketplace with access to farms and markets. We're dedicated to improving Nigerian agriculture and having a positive influence.

We are hoping to partner the solution with the Lagos State Government under the Ministry of Commerce and Industries, whose recently initiated operation feeds Lagosian who partner with farmers to grow their foods from major landowners across the nation in Nigeria. Our solution will provide a stressless and leveraged platform that will make their work easier.

Built With

routing

Submitted to

Africa Deep Tech Challenge 2025

Created by

I worked as a Team lead and equally developed the AgroLink PRD, coordinate the Team members and ensured everyone contribute his or her own quoter to the progress of the solution affecting farmers buyers and logistics relationships.

Sunday Oluwatoki
As a product designer and team contributor, I worked on crafting the user experience and interface for AgroLink, a fraud-proof, offline-capable agro-commerce platform connecting farmers, buyers, and transporters. I was involved in user flow mapping, dashboard wireframes, onboarding screens, and the OTP verification system.

I’m particularly proud of our approach to offline accessibility and secure transaction flows, features like escrow payments, KYC verification, and OTP delivery confirmation that protect users from fraud and support farmers in remote areas. Designing for inclusivity and simplicity, especially for low-literacy users, was both a challenge and a highlight.

This project deepened my understanding of designing for real-world, infrastructure-constrained environments, and the importance of combining technology with local support systems. I also strengthened my skills in UX writing, responsive layouts, and collaborative product development within a cross-functional team.

Oluwabukunmi Adebamiji
I drove the project's success in two key capacities:

1. Product Management: I spearheaded the product's development, defining its vision, roadmap, and requirements. I ensured alignment with business objectives, managed stakeholder expectations, and prioritized features to deliver a product that met user needs.
2. Web Application Testing: As a meticulous tester, I rigorously evaluated the web application's functionality, identifying and reporting defects to ensure a robust and reliable product. My testing expertise helped ensure the application met the highest standards of quality and performance.

By combining my product management and testing expertise, I ensured the delivery of a high-quality product that met user needs and business objectives. My unique blend of skills enabled me to drive strategic decision-making and ensure the product's technical excellence.

Emmanuel Awoma
Tunde Taiwo