he story of Agricool begins with a fundamental economic injustice in the Kenyan agricultural sector: the Leaky Bucket" problem. Small-scale farmers, the backbone of Kenya's food security, struggle with persistent poverty because 40-60% of their produce value is captured by fragmented and inefficient middlemen, while retailers struggle to secure consistent, quality supply. This system breeds mistrust, inefficiency, and significant post-harvest waste.
Agricool
AgriCool: Farm to Retail. Simply Done. This phrase clearly defines the platform's function as a direct link between producers and buyers, addressing the supply chain inefficiency
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