Inspiration
I started to think what gen-AI could actually generate revenue and add value to companies, after thinking a lot I had an eureka moment: technical and highly specific offices, do not have good marketing. Not because they do not want to, they have tried, but because the marketing team does not get the business models. There it rang, what if highly technical people can pass their idea to an agentic worfklow that could generate their marketing strategy?
What it does
It is an agentic suite of multiple steps with HIL between each stage and within them to make sure it is on path with the user before advancing. It starts by understanding the business, what it does, the design and what to communicate, proceeds with defining goals and expectations, propose a 90 days strategy, focus on 30 days horizon, generate the content grill for 30 days on multiple platforms, once it gets approved it proceeds to create it, publish it, monitor it and optimize it.
How we built it
We started step by step, testing each level of the project, reviewing the deliverables and iterating on the results until we got the results and deliverables we where expecting. We use python for the backend, JS and CSS for the webapp, GCP for the agents.
Challenges we ran into
The consistent and idempotent result of the deliverables across multiple clients and multiple industries.
Accomplishments that we're proud of
We are certain that this will replace outside marketing firms and will encourage companies to develop their own agentic teams, that understand the business, their goals and can provide follow-up and innovation in-house.
What we learned
From the idea to the product, is a rough path.
What's next for Agentic Marketing
We are currently offering this services to small firms that have encounter problems with marketing agencies in the past.
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