Devpost got flagged during the hackathon, so they asked us to resubmit
Inspiration
Although Social Media Ads account for nearly 40% of total digital ad spend, engagement rates are increasingly decreasing.
Despite clear data showing that immersive ads drive outperform static formats, brands and advertisers struggle to build engaging, interactive ad experiences quickly, affordably, and at scale.
We address two main pain points of the current process
- Non-Intuitive Creation Tools: Existing platforms like Unity, Unreal Engine, and Spark AR are powerful, but they’re built for developers and 3D technical artists. They require steep learning curves, scripting skills, and complex workflows.
- High Production Costs and Long Timelines: Creating interactive ads is time consuming and expensive. From 3D modeling to scripting and deployment, the process can take weeks and cost tens of thousands of dollars, making it inaccessible for smaller brands and incompatible with the rapid iteration cycles of modern advertising.
What it does
- Block-Based Logic Editor
- Drag-and-drop interaction logic using intuitive Event + Action blocks
- Visual Canvas + 3D Editor
- Create immersive experiences using a live 3D canvas
- Position, modify, and scale elements visually
- AR view
- Immersive camera view with interactions
- AI Assistants
- AI Model Generator: Instantly generate 3D models from prompts
How we built it
Figma
Blender
Technology (explain) @ Tony
Challenges we ran into
Augmented reality development requires a different set of tools and interaction design principles than traditional web based applications as we are blending the real world with the virtual world. Initially, development with AR for web was tricky as existing solution required compilation into native per-device binaries and so we opted for Zappar which performs the necessary (albeit somewhat limited) work in the browser. Interactions involving dragging of multiple objects into another require careful consideration of both colliders and OOD to ensure that the interactions behaved smoothly.
Accomplishments that we're proud of
AR: Building tangible interfaces blending the real world to the virtual world and providing engaging and immersive visual experiences different from the standard "scan AR card and view graphic style AR", now with actual gameplay elements!
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