The ads you see on your smartphone are dumb ads. adsThatMatter makes them smart. We are basically an ad network which serves smart ads.
Let's say you're in Manhattan and you're using an app with our ad SDK installed, so instead of those convectional ads you will be seeing our smart ads which takes your surroundings into consideration.
These ads actually add value, unlike convectional ads which offer negative value.
The possibilites are endless with this. Event based, Game based ads, movement based ads etc... For example (Are you at the Purdue vs Notredame game right now?).