While working on my own projects, I kept running into the same problem: sites offer sponsorships, brands look for places to advertise, but discovering each other is fragmented and manual. I wanted to simplify that.
Adsly is a marketplace where founders list their advertising and sponsorship spots and brands can easily discover places to promote their products. It’s essentially a simple storefront for sponsorship inventory.
I built Adsly as a full-stack web app. The backend is written in Elixir, which I use for most of my side projects and the frontend is focused on speed and simplicity so anyone can create a listing in minutes.
The biggest challenge so far has been the classic cold start problem. The product only really works once people start listing their projects and getting those first users without an existing audience is hard.
I'm proud of shipping a fully working marketplace with listings, monetization logic and real users in a short amount of time. The product is live and already usable.
Along the way, I learned how critical distribution and early traction are for marketplace products - building fast is important, but getting users is just as crucial.
Next, I want to focus on onboarding more founders, improving discovery for advertisers and experimenting with ways to kickstart marketplace liquidity.
Built With
- elixir
- flyio
- javascript
- phoenix
- postgresql

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