PROBLEM

Currently, it is challenging for advertisers and brands to moderate user-generated content such as videos for two reasons:

  1. The need for high internet speed and bandwidth
  2. The legal issues surrounding branding with the public such as logo usage.

SOLUTION

We developed an application for Media Advertisers to "auto-detect restricted content" on user-generated & submitted videos. AD-ME is a platform that allows Media Advertisers to challenge the public through contests, collect user-generated videos, and analyze campaign statistics.

HOW IT WORKS

Advertisers will post challenges for users to submit videos of themselves interacting with their product for a significant prize. 5G makes for an immediate user submission and IBM Watson will quickly narrow down the qualifiying entries, allowing for a massive user generated response at scale. Advertisers can then select a winning entry and notify the winner.

link -- Homepage

link -- PARTICIPANT SITE - List of Challenges

link -- PARTICIPANT SITE - The Challenge From "POP SODA" |__ Upload an actual video in MP4 or MOV format |__ This is a working upload that will send the video to IBM Cloud for processing

link -- ADVERTISER SITE - What the Advertiser sees when they edit their challenge |__ Click on the REVIEW CHALLENGE INSIGHT button to see actual results of processed videos of actual submissions to the app.

link -- PARTICIPANT SITE - The Challenge From "POP SODA"

WHY IT IS SO IMPACTFUL

FOR ADVERTISERS:

  • The automation of video moderation minimizes resource needs, maximizes the opportunities to scale, and addresses common legal concerns when dealing with user-generated content.
  • Flexible out-of-pocket commitment & media buy
  • Contest structure to rapidly build reach
  • Transition from disruptive ad spots to a positive-brand-associating entertainment experience.
  • Beyond ad viewing: physical product interaction and/or brand mention
  • Helpful for Legal

FOR PARTICIPANTS:

  • Join in on quick, fun and entertaining video challenges with the potential to win money, prizes, and (maybe even) fame!
  • Show-off one's brand loyalty to the world.

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