32: Swooper

Inspiration

Having worked in both fintech and healthcare for the past eight years, I’ve seen firsthand how marketing compliance remains a massive operational burden. Companies are forced to hire entire teams to manually audit marketing materials on a quarterly basis—an expensive, slow, and error-prone process.

The cost of non-compliance is high: fines, reputational damage, and growth roadblocks.

Swooper solves this by automating compliance review. Simply submit a URL, and Swooper checks it against multiple regulatory frameworks (e.g., FTC, State Consumer Protection, CFPA/UDAAP). It then generates a detailed report explaining:

• Whether the content is compliant
• Why it may not be
• And exactly how to fix any issues

Today, we leverage LinkUp to scrape site content, GPT-5 to analyze text against the relevant compliance framework, and Aira to orchestrate the workflow.

What's next for 32: Swooper

Looking ahead, Swooper will evolve from a point-in-time audit tool into a continuous compliance copilot—a proactive system that monitors, detects, and advises.

In the video, you can go to the last 30 seconds to see the result: sample below

Planned features include:

• Automatic scanning of all subdomains of a website
• Daily or real-time compliance monitoring
• Integration with deployment pipelines to trigger checks on every release
• Monitoring of social media feeds for marketing compliance
• Multilingual compliance review across non-English sites
• Conversational capabilities — becoming your AI compliance coworker who can discuss proposals, interpret guidance, and recommend compliant language in real time

Built With

• airia
• gpt5
• linkup