There are a ton of different startups that are working on location sharing, but for the most part, they all require their own proprietary app.
For example, if you want to use Apple's "Find My Friends", everyone that you want to see has to also have an iPhone with Find My Friends installed.
Yat changes this. By sending an email to your friends and CC'ing Yat's email bot, we automatically generate a secure session for all the users. Every user gets emailed with their unique link and they are taken to our web app. Here, we let everybody see each other's locations in a very ephemeral way. No apps to download, no accounts to remember. Simple.
Yat also uses wit.ai's powerful natural language processing to extract meaningful data. It can identify both an address and a time in your email and customize your event accordingly.