Attract Leads to Your Online Business
So, you’ve built your online business with a website, social media, maybe even other platforms but where do you go from here? If you’ve heard the classic ‘build it and they will come’, don’t get your hopes up because the sheer amount of competition within your industry will prevent this from happening. Therefore, you need to generate leads and we have some fantastic tips to allow this to happen today!
Start a Mailing List - If you could have a list of names full of people who have shown an interest in your business (or industry), would you take it? As a business, we hope you’d say ‘yes’ in a heartbeat because this is the dream. With a mailing list, you can achieve exactly this albeit the names are email addresses.
When customers aren't too sure whether or not to go ahead and make the purchase, they sometimes settle for the middle ground and sign up for a mailing list. From here, you have their attention and you can win them over by sending high-quality newsletters and other content.
Social Media Promotion- For the most part, promotion on social media should be minimal. Instead, you should be focusing on providing genuinely interesting content because this will do the work on your behalf. However, you need to push followers in the right direction every now and then which can be achieved in the shape of promoted tweets, sponsored posts, etc. As long as you take control of the promotion and use a voice/tone consistent with your main content, you should see results.
Quora- Although we’re using Quora as an example here, we recommend signing up to the platforms that match your niche (Quora is worth a look). After creating a profile and adding links back to your website and social media profiles, you can head out there and answer questions regarding your niche. Without directly advertising your brand, you can show your knowledge and people will appreciate the genuine help. When they look to see who has helped (or your blog catches their attention), they click on the links and you’ve generated a lead.
Direct Engagement- For the longest time, FAQs were the perfect way to engage with potential customers but these no longer offer enough because we look for more personalized services. With this in mind, we recommend live chat features because this will allow each potential customer to have their questions answered in a matter of minutes rather than waiting for a tweet or email. If you don’t have the resources for this, why not introduce a help centre or even a forum? With the latter, you can contribute as well as relying on other members to answer questions too.
Be Available- With all the changes occurring within the market, mostly down to the continual progression of technology, the best tip we could possibly offer is to remain available at all times. With social media profiles, a help centre, a responsive website design, and a mailing list, you’re opening your business up to all the available channels and this makes it easier for potential customers to get in touch.
LinkedIn- To finish, we want to discuss LinkedIn a little because this is a platform that rarely gets the attention it deserves. Not only can you break the LinkedIn market down into specific industries or job titles, you can create content to an audience that’s already engaged. With this, most of the work is already done and you can generate interest in your brand!
About Lilo Web Development and the Founder , Deon Beckley: