Demand is huge: millions of people travel daily by small buses looking for a tailored route is tedious fragmented market, outdated websites and a lot futile calling drivers dealing with cash is terribly unsafe
What Router does
Router provides a booking platform for smaller bus companies that cannot afford development and maintencance of a good product. Platform supports cashless payments, management of routes, rides, rates and prices. Simple analytics allows companies to benefit from the market's big data.
How we built it
We used Keynote to create wireframes for passenger and bus company manager viewports. Using angular.js we created the booking forms to be stylised in accordance with PSD static layouts and design. We created PSD sketches for mobile apps that drivers and passengers will use.
Challenges I ran into
Router is meant to be used in a market that is chaotic and ever-changing. So grasping the actual needs of market players is only possible once we start working and collecting feedback. We had to dwell on the mechanics of creating a custom route, how clients formulate their needs and how comanies can respond to that request in an efficient way.
Accomplishments that we're proud of
Our simple UI and friendly calm design Our easy to use e-ticket logic Our usage scenarios
What we learned
How to cristallize the meaning of product that may appear generic
What's next for Router
Continued development and testing in real-life situations (finding bus contractors to bring people to a festival, shopping center, etc)