The idea for Rosemary came out of our own frustrations in seeking sponsorships from companies. Each company has their own maze of “social responsibility pages” to navigate only to find out that you don’t meet their criteria. At the same time, companies themselves have to sift through tons of applications that get submitted whether the non profit organizations meet their criteria or not. They could go onto yellow pages and find a directory of non-profits, but this doesn’t provide a high degree of confidence on their motivations and trustworthiness. No perfect solution exists today to solve these problems.
What it does
Rosemary seeks to solve these problems by simplifying the problem for both companies and non-profits. This starts with our sign-up page, where companies and non-profits go through a verification process before they are allowed onto the platform. This establishes trust from both parties.
The verification process works through the non-profit organization’s registration number which we would verify with the appropriate government of that organization. In Canada, for example, we would obtain a charity’s registration number and look them up on the CRA directory to confirm their status. We would also contact the representative through phone and if required, inquire further with another member of the non-profit about the organization.
Once they signup, they go through a matching process. This consists of a set of filters/criteria that both parties fill out. Once this is done, they are presented with their best matches. These are curated matches designed to save both parties valuable time in searching for the perfect fit. Again, through the verification process, companies and non-profits can be confident in working with their matches safely and securely.
Our plan to monetize Rosemary will come from a platform fee. This fee would be a small percentage of the total amount of sponsorship funds agreed on by both parties. This is a successful business model used by companies like Indiegogo. This means that sign up is free and companies only need to pay when they are successful in being connected with a non-profit.
How we built it
Challenges we ran into
We ran into challenges connecting the front end with the back end, as none of us on the team had extensive database experience. So we decided to focus our attention on refining the front end.
What's next for Rosemary
Completing and linking the front and back end, polishing the web app to release the beta. Once this happens, we'll demo and market it to companies and nonprofits to grow our user base.