Often times, with small companies, the founders have to learn to handle all the various aspects of their business, including accounting. Having to keep financial records is both time consuming, and requires additional training. The Personal Financial Assistant (PFA) tool helps alleviate this stress, graphically showing end-users the states of their accounts, summarizing their expenditures.
Furthermore, the app also estimates cash runway, based on past patterns. Having more accurate data allows users to better plan for the future.
The target customers are owners and managers of small and medium enterprises, banking with Capital-One.