Nike Spec Ad

I’ve directed a lot of ads, but this is my first one made entirely with AI.

The design riffs on one of my favorite Nike shoes (the Nike Jam by Futura). The shoe’s story is what makes it iconic. The designer, Futura, flipped the Nike logo upside down... a gesture for the breakdance community, for rebellion, and for balance. That’s what I also build the whole idea of this spec ad around. The whole video is created with only 5 images. The ad created many conversation online and specifically was successful on Linkedin.

The challenge was translating the exact creative direction in my head — and scaling five key images into a full ad. Those initial generations and the curation behind them were critical, because they set the entire tone and mood for the piece.

Built With

• elevenlabs
• fal
• freepik
• google
• kling
• vizcom