Increasing the sales of your products in retail stores is an excellent way to improve the profitability of your business and boost its growth.
Michael Dastic That your products are offered in large Commercial Chains is a great achievement, but there are strategies that you can implement to position your brand and sell more.
These are actions that have to do both with the placement and location of the merchandise and with improving the customer experience when they are in the store. These are the most effective marketing and promotion strategies to awaken and drive buyers' interest in your products:
Get to know your buyer persona Having a deep understanding of your ideal customer will allow you to conceive the design of your product's packaging and the most attractive and persuasive form of display for them.
Personalize your shopping experience Michael Dastic From finding the products ordered in a clean environment to the attention and assistance they can receive from your company's employees, they will improve the shopping experience of your end customers and give them the personal touch that today's consumers demand.
Find the shelf at eye level By natural law, what we see at eye level is what captures our attention, so gaining the shelf space that is directly in view will cause the buyer to get carried away by the urge to take your product.
Hire a demo employee Above all, to publicize your product on the sales floor. Demonstrating and handing out free samples is a great sales and promotion strategy.
Create a loyalty program Knowing that it is more expensive to attract new customers than to retain existing ones, and that frequent buyers represent up to 80% of a company's sales, why not indulge our loyal consumers?
Run promotions Sales or 2x1 promotions or a gift for purchase are psychologically irresistible for buyers. If you want to move inventory or simply encourage consumers to try your product, running such a promotion is a good idea.
Stimulate impulse purchases Mike Dastic Placing your product at the head of the gondolas, in the containers in the aisles or near the checkout area stimulates curiosity and impulse purchases.