I launched HireGun in early 2013 because I was quitting freelance consulting but still had a lot of leads. Instead of just giving them away, I wondered if I could sell them. As soon as I sold the first one, I bought the domain name and hosting. Since then I've done a few deals per month, and in two weeks between my old and current jobs I tripled traffic and deal flow.
How it works
Businesses looking for a marketing consultant (SEO, social media, paid, content) come to HireGun and submit their information. I follow up with them personally, then once I have the information needed I contact consultants that I think would be a good match.
Challenges I ran into
Scaling is difficult in a marketplace. HireGun benefited early on from my connections within the marketing industry, but dealflow has been the challenge because I have not had time to figure out the different referral schemes needed to scale the business. I am also not an engineer, so designing systems to automate a lot of this process has been a challenge.
Accomplishments that I'm proud of
1) that the business model works 2) HireGun has filled up agency pipelines 3) Consistent traffic, consistent leads
What I learned
1) Scaling is hard 2) I cannot do it alone 3) There is demand for this kind of business
What's next for HireGun
1) Increasing dealflow 2) Helping agencies/consultants close more business