Goji | Devpost

Goji tab
Goji popup
Goji score of the website

Inspiration

Our mission: to make the fashion industry more sustainable by enabling customers to make more informed choices and incentivizing corporations to make greener products.

Every day, new fashion companies pop up claiming sustainability as a core value, however it is often difficult for users to know what information is true and what is greenwashing. Companies list their corporate initiatives scattered across their websites using different buzzwords that often have little to no meaning.

Goji solves that.

What it does

As ecologically-minded college students wanting to make conscientious shopping choices, we created a tool to help customers compare sustainability scores between the brands they are already shopping from. Customers can choose more sustainable options with Goji’s intuitive rankings of how sustainable fashion companies are against their competitors.

How we built it

There are two main parts to Goji, a Python data analyzer and a Google Chrome Extension.

Goji is powered by by an openly available data set of company sustainability behavior covering a large range of criteria. Our data analyzer compiles this data into user friendly analytics based on user preference.

As a Google Chrome Extension, Goji will assist you in all of your online shopping, always just a click away! Built using HTML, JavaScript, and CSS, Goji seamlessly integrates with your everyday browsing and remains in the background until needed.

Challenges we ran into

This was the first Hackathon for 3/4 of our members and the first time we worked together as a team. Nobody on our team had ever built a Google Chrome extension before, so there were plenty of challenges in making sure we could deliver our vision.

Accomplishments that we're proud of

Goji is customizable, allowing you to customize which categories are most important to you, creating a personalized sustainability score in addition to a comprehensive percentile ranking. With percentile scoring, each company's scores are calculated in relation to each other, incentivising companies to increase their sustainability, rise the ranks, and win customers. Percentile scoring also eliminates the need to establish arbitrary levels and encourages being as environmentally friendly as possible with no upper limit.

What we learned

We received valuable mentoring from Orion Ifland (Nordstrom) and learned how to scope our projects for Hackathons and also plot out a plan for success.

What's next for Goji

Goji provides a framework for additional implementations currently in progress.

Website Database: Goji will be extended to a partnered website, where customers can see more specific details and categorical rankings for each individual company. This will provide a more comprehensive review compared to the snapshot of data shown in the Chrome Extension.

Recommendations: Goji will provide recommendations for other, more sustainable, partner companies that sell similar items to the one currently being used by the user.

Department Stores: Goji will be extended to accommodate department stores which sell multiple external brands, providing insights on those specific brands and how they interact with the parent company.